Jaspaul Gill, a Chicago resident and entrepreneur, has established and leads companies in a number of fields. Jaspaul Gill currently owns and operates Chicago-based Midnight Moon Publishing, which oversees the publishing and marketing of e-books.
Already selling in the millions each year, e-books are becoming increasingly popular. Industry experts have suggested that revenues will exceed $8 billion by the start of 2018, yet not all books will become runaway successes. The writer should choose a topic that he or she understands and is passionate about, while also considering a target demographic. E-book marketing experts suggest that writers begin by identifying the goals of their target audience, and by considering how the book will help this potential audience meet those goals. The writer should consider what struggles a person is likely to face in pursuing such goals, so that he or she can include content specifically focused on working through those struggles. As the book begins to take shape, the author can consider how formatting might make it more or less readable. Large blocks of content are difficult to read in electronic format, while careful use of bold and italic text can draw the audience's attention. The writing itself should be as simple and straightforward as the subject allows. Writers should have another person read over the content for readability as well as for correct grammar and spelling, as mistakes can easily make an otherwise high-quality book seem amateurish. Because the cover art should also be professional looking, many writers will wish to hire a designer to make it stand out.
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AuthorJaspaul Gill engaged in a range of debating and public speaking activities as a student at Naperville North High School in the suburb of Naperville. ArchivesCategories |